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Ratings

Five ratings, each with a definition

Every stock we cover gets a clear call: beat or trail the S&P 500 over the next 12 months. The rules are public, the scores are public, and every change is on record.

01

Definitions

RatingDefinition
Strong Buy
Expected to beat the S&P 500 by more than 20 points in total return over 12 months
Buy
Expected to beat the S&P 500 by 10–20 points in total return over 12 months
Neutral
Expected to land within ±10 points of the S&P 500 in total return over 12 months
Sell
Expected to trail the S&P 500 by 10–20 points in total return over 12 months
Strong Sell
Expected to trail the S&P 500 by more than 20 points in total return over 12 months

Total return includes dividends. Ratings are research opinions for all readers, not tailored to anyone’s finances, goals or risk tolerance.

02

How the suggested rating is set

Each of the five scorecard dimensions gets 1–5, weighted as follows: Scoring rules: see Method →

DimensionWeight
Fundamentals25%
Valuation25%
Momentum15%
Earnings quality15%
Risk20%
Weighted scoreSuggested rating
≥ 4.2
Strong Buy
3.6 – 4.2
Buy
2.4 – 3.6
Neutral
1.8 – 2.4
Sell
< 1.8
Strong Sell
  • If earnings quality or risk scores 1, the suggested rating is capped at Neutral.
  • If more than one dimension cannot be scored, there is no suggested rating.
  • The analyst may depart from the rule but must say why in the report. The publisher confirms or overrides it; the confirmation date is recorded.
03

Current distribution

RatingStocksShare
Strong Buy
00.0%
Buy
457.1%
Neutral
342.9%
Sell
00.0%
Strong Sell
00.0%

Latest published report per stock; 7 stocks.

Coverage

TickerRatingConfirmedReport
8031.T
Neutral
2026-09-30Read →
NVDA
Neutral
2026-09-30Read →
TSLA
Buy
2026-09-30Read →
AAPL
Buy
2026-09-30Read →
MSFT
Neutral
2026-09-30Read →
MCD
Buy
2026-09-30Read →
KO
Buy
2026-09-30Read →